Internship - Global eCommerce Performance & Innovation

Key facts

What you bring

• Degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Communications, or a related field.
• Strong interest in e-Commerce and online business.
• Interest in skincare, beauty, or luxury industries is a plus.
• Strong attention to detail and organizational skills.
• Analytical mindset and willingness to work with data and performance metrics.
• Excellent written and verbal communication skills in English.

Your tasks

• Direct E-Commerce Performance Analytics & Reporting: Monitor and analyze KPIs across global direct e-commerce platforms, including traffic, conversion rate by channel, customer journey, and funnel performance, identifying trends and growth opportunities.
• eCRM Performance Analytics & Reporting: Monitor and analyze performance across key eCRM touchpoints, including newsletters, automated triggers, and loyalty initiatives, identifying opportunities to improve customer engagement, conversion, and retention.
• Performance Tracking & Insights: Leverage and enhance existing analytics tools, developing ad hoc reports and actionable insights to support business decisions.
• Customer Journey & Conversion Optimization: Collaborate with the Senior Manager to test, implement, and monitor new services, functionalities, and customer experience enhancements.
• UX & Roadmap Optimization: Use customer behavior and performance data to identify opportunities, recommend enhancements, and influence prioritization of new UX features.
• Competitive Benchmarking & Best Practices: Conduct competitor benchmarking and monitor market best practices to elevate digital customer experience and business performance.

What they offer

• Professional and personal well-being support through a comprehensive benefits package including health insurance contribution.
• Generous leave policy (20 days annual leave plus 8.5 days off for HQ employees).
• Flexible work arrangements (up to two days remote per week).
• Exclusive product discounts.
• Access to the SkillCare program and LinkedIn Learning for skill development.
• Opportunities for career mobility within the Beiersdorf Group.

About the role

Internship opportunity at La Prairie Switzerland in Zurich within the Global eCommerce Performance & Innovation team. The role offers hands-on experience in digital business areas such as e-Commerce, Retail, IT, CRM, Customer Engagement, Performance Analytics, and Digital Innovation. The intern will support day-to-day business activities and strategic initiatives, focusing on analyzing customer behavior, digital performance, and emerging digital/AI trends to drive business impact across markets. Collaboration with cross-functional teams and exposure to global digital business management are key aspects.

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