Intern - AI and Search

Key facts

What you bring

• Currently studying towards a degree in Communications, Journalism, English, Marketing, Media, Digital Communications, or a related field, or can demonstrate equivalent relevant experience.
• Excellent writing and editing skills, with the ability to communicate complex topics clearly and concisely.
• Strong research and analytical capabilities, including comparing sources and summarizing findings.
• A digital-first mindset and understanding that writing for the web differs from academic or traditional publishing.
• Strong attention to detail, particularly when working with metadata, links, headings, URLs, and content quality checks.
• Curiosity about how people search for and discover information online.

Your tasks

• Conduct keyword, audience, topic, and competitor research to understand what people are searching for, the questions they are asking, and where content opportunities exist.
• Review and improve website content for search, including copy, metadata, headings, internal links, and content structure.
• Identify opportunities to create, update, rewrite, or expand content based on search behavior, user needs, and emerging topics.
• Analyze search results and AI-generated answers to understand how topics and organizations are represented online.
• Research developments in traditional and AI-powered search and translate findings into clear, actionable recommendations.
• Support reviews of website and search performance to identify optimization opportunities and evaluate the impact of improvements.

What they offer

• Hands-on experience in SEO, AI search, content strategy, and digital communications.
• Exposure to emerging technologies that are reshaping how people discover and consume information.
• Opportunities to collaborate with content, analytics, web, and communication professionals across the business.
• A dynamic, international environment focused on innovation and continuous learning.
• At PMI, you'll have the freedom to explore new ideas, build valuable experience, and contribute to a transformation that is reshaping an entire industry.
• PMI is an Equal Opportunity Employer.

About the role

This is a 6-month internship at Philip Morris International in Lausanne, Switzerland. The role focuses on supporting the AI and Search Manager in improving how corporate content is discovered, understood, and surfaced across traditional search engines and AI-powered platforms. The position combines writing, research, creativity, and analysis, providing practical experience in SEO, content optimization, and emerging AI search technologies.

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