Marketing Automation Intern
About
VF Corporation is a global brand-led business headquartered in Stabio, Switzerland (EMEA HQ), home to iconic lifestyle brands including The North Face, Vans, and Timberland. The Marketing Automation Intern role sits within the EMEA Digital Activation Team and is part of the VF Internship Program, a 12-month initiative designed to develop emerging talent through real projects and international collaboration. CRM is a top strategic priority for VF, driving sustainable and profitable growth through a customer-centric approach. Support the EMEA Digital Activation Team in leveraging Salesforce Marketing Cloud for VF brands. Assist with the transition from mass-mailing to 1:1 Journeys using Journey Builder, including setting up new triggers and updating existing journeys. Write SQL queries and build data filters in Automation Studio to segment the customer database and prepare customised data extensions. Support the creation of dynamic, personalised emails using AmpScript language and user data. Assist in setting up and maintaining data extensions in Contact Builder in alignment with the current Data Model. Partner with brands to prepare standard and customised reports in Analytics Builder to improve KPIs and support performance tracking. Currently studying or holding a Bachelor's degree in Computer Science or a related field. Must be graduating after November 1st, 2026, or hold student status as of February 1st, 2027. Must hold EU or EEA citizenship. Fluent in English (written and oral); German, French, or Italian is a plus. Ability to write SQL queries. Basic knowledge of CSS and HTML. Strong analytical and quantitative skills. Proactive mindset with high attention to detail. Quick learner, team player, and adaptable to change. Innovative and solutions-oriented thinking. Salesforce Marketing Cloud Email Specialist certification is a plus. Hands-on experience with Salesforce Marketing Cloud is a plus. Experience with Jira is a plus. Passion for digital marketing and the sportswear, fashion, or apparel industry. 12-month full-time internship with a gross monthly salary of 1,850 CHF. Structured learning path with dedicated skill-building workshops and an internal consulting group project. One day of in-store work experience with VF brands. Networking opportunities with peers and senior leadership. Hybrid working policy. 50% discount on VF brands. On-site gym with health and well-being initiatives. Subsidised canteen with complimentary drinks in break-out areas. Shuttle bus to the office or discount on public transport depending on location. Streamlined recruitment process consisting of 3 interviews (Recruiter, Hiring Manager, and a potential Business Case). Strong possibility of remaining with the company after the internship period.